The launch of a national campaign to combat violence against children and the start of the month of child protection (from November 20 to December 20, 2023) was announced yesterday, Monday, by the Tunisian Minister of the Family, Women, Children and the Elderly, Amel Belhaj Moussa.

During the launch ceremony of this national campaign on World Children’s Day, which is observed every year on November 20, the Minister explained that the choice of the slogan "he will grow and will not forget” for this campaign, organized in collaboration with UNICEF, aims to break with the social justification and legitimization of violence against children and the underestimation of its negative impact.

She stressed that this national campaign, which targets different social categories, especially parents, children and childhood professionals, aims to create a sense of community in the fight against all forms of violence against children, and to raise awareness and educate about the legal and psychological aspects, as well as the effects of violence on children and society.

Starting Monday, a series of television, radio and digital spots will be broadcast through a network of media, websites and social networking sites at national, regional and local levels.

A major urban communication campaign will also be launched in all governorates from Tuesday, November 21, with wall posters to raise awareness of the importance of combating violence against children.